It does seem that around this time of year St. Cloud’s weather gets a proportionately larger share of attention from the news media. This would stand to reason when it breaks records or registers one extreme or another, but it seems as if St. Cloud’s weather doesn’t even have to misbehave to gain extra attention. Come this time of year (right around graduations, Juneteenth, and Father’s Day), weather always hogs more of the spotlight.

The reasons could be because right now is when heat waves or tornados usually start to break out somewhere, and since that makes for interesting pictures, news providers grab it. Also, this is when media workers start to take vacations, so short-staffed editors can’t depend on being able to fill news columns or time slots with authentically newsworthy stories. Since weather features practically write themselves, they solve the problem.

Last week one of the “evergreen” weather stories was recycled anew. Even if it didn’t have anything to do with our own St. Cloud weather, you can bet local viewers gave it the same rapt attention it always gets. The story is the one about what the “Dew Point” is. Although it’s discussed every year like clockwork, almost everybody remembers only that it has something to do with humidity (when dewdrops form on the grass, or something like that).

The most fortunate newsrooms are those that can legitimately report on heatwaves in their coverage area. They get to fill the most air time with dewpoint talk. If tomorrow’s dewpoint will be in the low 60s, that means everything will be “sticky.” If it goes much higher than that, the result will feel “uncomfortable.”  

That means that the most intriguing dewpoint stories happen when the local dewpoint hits 70 or so, when “psychometric” maps show areas that are bright red, and charts are pulled out that match dewpoints with “How It Feels.” When the dewpoint hits 70, the ‘feeling’ quotient is expressed with adjectives like “intolerable,” “oppressive,” or, simply, “miserable” (it was just that in parts of Texas last week). Our St. Cloud weather didn’t have to disrupt outdoor Father’s Day activities to have an impact on St. Cloud real estate. The truth is, just hearing about how terrible the weather is somewhere else makes us feel good about our own. Whenever real estate matters are imminent, I hope you’ll call me right away (or until the dewpoint falls below 70!).

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