There’s no shortage of research and insights into how men and women differ when it comes to consumer attitudes—but scarcely any that deals specifically with the most important purchase
Are Gender House-Hunting Role Stereotypes Changing?
Dated: January 22 2021
There’s no shortage of research and insights into how men and women differ when it comes to consumer attitudes—but scarcely any that deals specifically with the most important purchase either sex makes: buying a home. A while back (2013), Realtor® Magazine did tackle the topic in a piece based on a 50,000-consumer survey of active house-hunters.
In general, the house-hunting process itself was slightly more enjoyable for women, with 87% saying they liked looking at homes—10% more than for the men. Their views of homeownership differed as well. Men tended to associate it with “control over living space” and “more space for my family,” while women linked homeownership to words like “pride,” “accomplishment,” or “Independence.” Those answers would conform to timeworn stereotypes, with the men tending to concentrate on a future home’s physical properties, while the feminine take focused on the social implications of living there—a difference that’s certainly thought-provoking.
These stereotypes were less well-delineated when it came to the type of house-hunting responsibilities each gender tended to assume. Women thought they took the lead in chores like neighborhood research, while men considered collecting financial data was primarily their responsibility. Those results tended to be more inconclusive than not: most often, a majority of house-hunters of either sex considered responsibilities to be shared.
Such nebulous conclusions probably explain why there has been a lack of recent research into the subject. Too, there has been an understandable shift of interest into the more readily investigated phenomenon of the rise of single women as “a driving force in homeownership”(the Washington Post’s phrase). In recent years, as women move ahead in the workplace, single women account for more home purchases than do single men.
All gender stereotyping aside, 2021 is already shaping up as an active St. Cloud house-hunting year for all comers. I hope you’ll give me a call when it’s time for you to join in the hunt!
Providing a superior level of informed, professional real estate services to buyers and sellers throughout Central Minnesota. We have agents specializing in residential, commercial, multifamily, new construction, existing, investment properties, foreclosures/REO, and short sales with offices located in:
Multiple Office Locations To Serve YOU!
Saint Cloud 320-259-4554
Little Falls 320-259-4554
Premier Real Estate specializes MANY areas around Central MN including Saint Cloud, Waite Park, Rice, Royalton, Sartell, Royalton, Little Falls, Cold Spring, Saint Joseph, Elk River, Monticello, Ramsey, Saint Michael, Andover, Ham Lake, Anoka, Champlin, Buffalo, Glencoe, Brownton, Silver Lake, Kandiyohi, Dassel, Minneapolis, Maple Grove, Saint Louis Park, Saint Paul, Robbinsdale, Crystal, New Hope, Brooklyn Center, Brainerd, Nisswa, Aitkin, Albany, Coon Rapids, Sauk Rapids and more!
Passion for investing in real estate brought me to create Premier Real Estate Services in 2002. Years of purchasing, developing, and managing several rental properties, while assisting friends & cli....
Latest Blog Posts
Technology and good-old-fashioned creativity are helping agents, buyers, and sellers abide by COVID-19 health and safety practices while getting deals done.Some buyers are touring houses virtually.
St. Cloud homeowners and the St. Cloud Realtors® and mortgage professionals who serve them aren’t the only ones who keep an eye on the day-to-day gyrations of home loan interest rates.