The Irresistible Marketable Home

The Irresistible Marketable Home

The Irresistible, Marketable Home! 

By Tamera Marinaro and Stella Scholl Realtors, Premier Real Estate Services

Careful planning and knowing how to spruce up your home will send buyer’s scurrying to make an offer! Prepping your home to sell is key to making it irresistible to potential new owners.

Disassociate and Detach from Your Home.

This may sound a bit weird, but it’s true! Letting go of emotional attachment to your “house” and looking to your future living in your new dream home is key to letting it go to a new owner. 

It also allows you to stage it appropriately. 

Picture yourself saying good-bye to every room and handing over the keys and envelopes containing warranties to the new owners!

Specifically - look toward the future.


We always tell owners, who want to sell, to set up their house much like a vacation home. Suppose someone wants to rent your home for a week on vacation, how does it look and how is it presented? Personal items are not in full view, family photos are replaced with vacation/travel photos, counter tops and night stands are open and clean. Event bookshelf are pretty empty. 

This invites a potential, new owner to picture their own items in the space. You want buyers to say, "I can see myself living here."

De-Clutter: Less is better!

Take a quick scan of your living room, what can go? An easy way to de-clutter is to tackle one room at a time. Start packing, as if you are moving and keep only essentials you need to live until it’s time to really move. 

That includes furniture, extra bookcases, things on the floor, all those extra pans, dishes, coffee cups etc! Remove all books from bookcases. Pack up those knickknacks. Clean everything off of kitchen counters. 

Essential items used daily can be stored in bins that can be placed in a closet when not in use.

You are going want to clean inside closets and de-clutter those as well. 

Organize All Closets and Kitchen Cabinets

Opening, closing, checking doors and closets is how a buyer evaluates a home to live in. When a closet is organized it makes a buyer look at the home as a home they can live in an organized fashion as well! It also sends a message that the home is well loved and cared for, inside and out. 

How do you organize? Stack dishes, have all cups and glasses organized by size shape and in same direction, hang clothing with handles the same way, line up shoes/boots, hang up tools, etc etc, etc.  A little detail goes a long way! 

You may need to rent a storage unit, or if you use the extra garage stall, make sure boxes are stacked neatly and well arranged. 

Remove/Replace Furniture and Favorite Items.

Think about how to easily move around your home, so walking paths are not hindered or hampered in any way.  Almost every home shows better with less furniture. Also, move furniture away from walls and create small vignettes (seating areas) for socializing.  Pushing everything against the wall actually makes a space look smaller. 

When a client has interest in home, they might be invited to sit and chat with their REALTOR, spending more time in the home and attaching to it so little conversation areas can be very valuable. 

Since your bookcases are now empty, store them. Remove extra leaves from your dining room table to make the room appear larger. Leave just enough furniture in each room to showcase the room's purpose and plenty of room to move around. 

You don't want buyers scratching their heads and saying, "What is this room used for?"

If you want to take window coverings, built-in appliances or fixtures with you, remove them now. If the chandelier in the dining room once belonged to a relative, remove it before showings. If a buyer never sees it, it’s not missed! Pack personal items and replace them, if necessary.

Make Repairs.

All those things you wanted to do for the past 10 years, now have to be done! Things to be aware of are cracked tiles, patch/paint/repair holes in walls, fix leaky faucets, fix doors that don't close properly and drawers off hinges or that are jammed. Look both inside and outside for needed repairs. 

Freshen up with a paint in neutral, trending colors. Bold colors are usually a difficult thing for buyers to swallow. 

Very importantly, light the place up with LED bulbs or white light. It makes everything look cleaner and fresh. 

Even a clean bedspread can brighten up a room and make your house more appealing. 

Make the House SHINE!

Probably the most important thing is to clean, clean then clean again. Items on the list often missed, are to wash windows and window seals… 

Pressure wash sidewalks and exterior siding. Don't forget to clean and organize that garage! 

Clean out basement cobwebs and dusty, dirty walls.

Freshly caulk tubs, showers and sinks.

Polish faucets and mirrors, handles, cabinet faces. 

Rehydrate wood trim. 

Clean out and deodorize the refrigerators and freezers.

Vacuum every day, clean and shine up floors.

Dust furniture, ceiling fan blades and light fixtures.

Bleach dingy grout.

Replace worn, old, dated or faded rugs.

Hang fresh towels and stage it with some ribbons or bows around guest towels. 

Clean and air out any musty oders in all area of the home. Have a friend do a "smell test" but, don’t use too much order  or products that make a buyer uncomfortable with strong scents that mask over cleanliness. “Perfumey" orders can be as horrendous as bad odors, and are a strictly prohibited.

Look over every inch and if you notice any dirt, clean it out an scrub it down! 

Does The Entrance To the Home or Each Room Welcome you Inside?

If you linger in the doorway of each room or the entrance to your house, can you look at it like a buyer? Does it say "Please come in and spend time here?"

Examine how furniture is arranged and move pieces around to welcome someone who wants to live there. Check window coverings; are they level, in good repair, clean? 

Does each room have impact and personality? 

You are getting close! 

Curb Appeal is Your First Impression and NOT to be Ignored!

Getting a buyer to go inside has everything to do with first impressions.

Sidewalks should be clean free of leaves and debris.

Manicure lawns and gardens. Plant annuals in groups, full of color. Yellow is a buying color! 

Make sure paint is not pealing and faded trim is repainted.

Trim any over grown bushes and trees. 

Make sure visitors can clearly read your house number.

These are the first and primary steps to staging your home to sell! 

Tamera Marinaro Headshot
Phone: 320-250-4902
Dated: February 22nd 2017
Views: 500
About Tamera: ...

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Premier Real Estate Services
550 25th Avenue North
St. Cloud, MN

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