Selling your St. Cloud home takes marketing, of course. Highlighting its features—the specific details that the St. Cloud MLS lists for every property—is only the beginning. The number of bedrooms, square footage, lot size—even the architectural style—all help buyers eliminate offerings that won’t satisfy their housing requirements.
These are quantitative marketing specifics that qualify a residence. Most have numbers attached. They’re also the basis for the “comps” that the bank or other mortgage lender will use to estimate your property’s market value. But they are only the first step in selling your St. Cloud home. They can (hopefully, will) interest buyers—but they don’t do much more than that.
What’s missing is emotion. A point of view. A brand.
For instance, say yours is one of the oldest homes in your St. Cloud neighborhood. Was it built before 1917? Then it’s out of the ordinary: a genuine antique! It’s historic. In fact, Turn of the Century craftsmanship can be experienced throughout—so the listing blurb will include that kind of language.
So far, so good. But now all we need is that one more thing that assures that your St. Cloud home will be the one that sticks in prospective buyers’ memories. We need a brand!
Often, a memorable name does the job handily. If your house really is antique, but whose only identity is its street address, naming it could be long past due! 416 Plover Drive might benefit from becoming “Plover House” or “the 416 House” or if the back yard overlooks a bucolic copse, “Oakview House.”
Naming is only one way to make branding an integral element in selling your St. Cloud home. For a residences that are less distinctive, branding may touch on some external aspect that make living there desirable. A condominium with club facilities and a particularly lively social scene could be championed as “More Than a Condo: a Lifestyle.” If the location is eminently convenient, its brand could be “Life in the Middle of Everything!” If the opposite is true, the property may well be your own “Private Retreat.”
Branding is a creative exercise, so it’s hard to describe exactly what makes it work best. But there are two qualities that mark successful branding. First, it should emblemize an out-of-the-ordinary facet that resonates emotionally (the intellectual appeal has already been covered in the listing details). The other key ingredient is truth. The brand makes a promise that must be kept. Being memorable is only useful in selling a home when the memory is positive—and that means the brand has to ring true.
Putting in the extra creative effort that adds a brand to your home’s marketing blitz is just one of many ways I bring my clients success in selling their St. Cloud home. Another one of the reasons to give me a call!
Providing a superior level of informed, professional real estate services to buyers and sellers throughout Central Minnesota. From Maple Grove to St. Cloud, we have professional Realtors ready to assist! Residential & Commercial Real Estate, Sauk Rapids Real Estate, Sartell Real Estate, Waite Park Real Estate, Rice Real Estate, St. Joe Real Estate, Foley Real Estate. Milaca Real Estate, Litchfield, Maple Grove and surrounding communities. Whether you're looking at buying or selling home in St. Cloud, multi-family units in Sauk Rapids, land in Rockville or any property in Central Minnesota, we are the dedicated professionals to call for your needs. Premier Real Estate Services has offices located in St. Cloud, Milaca, Litchfield, Hutchinson, and Maple Grove.
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When it comes to selling your St. Cloud home, kitchens get the
"Gavin literally found the home we were looking for before it went into the market. He knew exactly what we were looking for and helped us along every step! Gavin not only helped us find our new home in St. Cloud but he also helped us along with he whole process, even when there were some hiccups throughout the process. Gavin's attitude makes it easy to listen to him, and his knowledge of the market made for an educated decision when we decided to purchase a home."