A More Peaceful Approach For Setting St Cloud Asking Prices

A More Peaceful Approach For Setting St Cloud Asking Prices

Punxsutawney Phil may have decided to head back underground for a while longer, but since a roaring economy almost has to bring about an increase in prices, most expect St. Cloud mortgage interest rates to start climbing up from their historically deep burrows.    

It may be that the specter of more expensive mortgage payments will launch this spring’s St. Cloud selling season sooner than we would usually expect. If so, homeowners who plan to put their properties on the market will be confronting their own pricing issues right away—what’s the right asking price?

Pegging that figure is part art, part science. The science is covered: I provide my clients with a detailed spread of the latest St. Cloud activity—so there’s no mystery about the current market. But there still remains the fine-tuning. It’s always a close call, but in many cases, I think the nod should go toward what you might call “peaceful pricing.” It’s one of two differing philosophies.

First, there’s battle-ready pricing. This is an asking price that’s set a bit above what the market has been showing. The St. Cloud owner is mindful that prices have been inching upward, assumes that his or her property is at least as valuable as those covered in the sales figures, so decides accordingly. Anticipating what the spring market will bring, the seller decides that the asking price should be notched at least a little higher than the recent comps.

It’s “battle-ready” because the buyer would normally be expected to negotiate down toward where St. Cloud comparables have performed—and those negotiations may be spirited.

Peaceful pricing, on the other hand, takes the opposite tack. The owner looks over the comparables and sets the asking price just a bit below what those would suggest. This owner expects to settle back (perhaps chanting a soothing “Ommmm” from the sidelines), knowing that any battles that may ensue are more likely to be between buyers. And in fact, today’s highly informed buyers may very well sense the stand-out value and hope to outbid one another. Let the battle begin!

In the best instances, particularly when (as now) inventories from coast to coast are notoriously low, the result can actually be a higher final selling figure than “battle-ready” pricing would produce. It’s always something of a guessing game, but when the news of the day produces multiple reasons for buyers to act sooner rather than later, St. Cloud homeowners have reason to feel confident. Calling me early is a good way to get a jump on the competition!


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Noel Johnson Headshot
Phone: 320-980-3100
Dated: February 9th 2018
Views: 233
About Noel: Passion for investing in real estate brought me to create Premier Real Estate Services in 2002. Ten ...

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