Whats The Most Important Part Of St Cloud Real Estate

Whats The Most Important Part Of St Cloud Real Estate

 A key real estate insight was on display in one recent sponsored post that appeared in the Inman real estate trade newspaper. The theme was about eternal industry truths—rules that apply to businesses big and small.

One of the rules is widely understood by any enterprise that deals with consumers: it’s that “people-based” marketing is what works. The idea is to appreciate the emotional—as well as the rational—underpinnings of what people bring to how they lead their daily lives. In real estate, that translates into choosing to emphasize the experience made possible by a home’s features— rather than just naming the features themselves. Instead of simply listing the Jenn-Air this or Sub-Zero that, it’s more effective to first describe how a kitchen provides an ideal setting for gourmet cooks to create their show-stoppers—then detail the high-end appliances that make it so.

That’s a worthy insight, as was another that was also thought-provoking. It dealt with the primacy of “place” in real estate: the “St. Cloud” in “St. Cloud real estate.” It may be true that for many prospective buyers, the community has already been determined—in which case, competitive listings will have that in common.

But that needn’t diminish the power of describing how choosing this home will bestow all the advantages of living in St. Cloud—especially when the offering is in a community that has as much going for it as St. Cloud does. Potential buyers will be pleased to learn of their new home’s proximity to St. Cloud community features—the popular restaurants, parks, events, and other appealing attractions that may have drawn them here in the first place. Every St. Cloud property has its own distinguishing features, and each also has a place in the greater story of our St. Cloud community—one every future resident is certain to find fascinating.

I hope you will call me when it’s time to sell your own St. Cloud property!

  Kitchen With Furniture and Appliances

Providing a superior level of informed, professional real estate services to buyers and sellers throughout Central Minnesota. We have agents specializing in residential, commercial, multifamily, new construction, existing, investment properties, foreclosures/REO, and short sales with offices located in:

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Noel Johnson Headshot
Author:
Phone: 320-980-3100
Dated: February 7th 2020
Views: 111
About Noel: Passion for investing in real estate brought me to create Premier Real Estate Services in 2002. Ten ...

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