Advantages and Tips for Selling Your Home in Winter

Dated: January 29 2024

Views: 13

Although conventional wisdom is that selling your home in colder months is not a good idea, it’s simply not true. There are several advantages to selling during winter—and many effective strategies for doing so successfully.

Benefits of winter selling

With its shorter days and holiday seasons, winter makes us want to push off our big projects until spring. However, it is an ideal time to list your home for many reasons. And with help from your real estate agent, you can improve your chances of selling quickly and for a fair market price.

Less competition
Spring and summer are the most popular times to sell; therefore, there’s often a lack of competition from other sellers during winter, so putting your home on the market in winter can put you in the driver’s seat.

Motivated buyers
Generally, winter buyers are motivated buyers. They’re likely moving for reasons that do not allow them to wait until the busy spring and summer markets which are typically laden with listings. For instance, January is one of the most significant months for corporate job relocations. Those buyers often have to move as quickly as possible, especially if they have children in school.

Limited inventory
During winter, the principle of supply and demand kicks in—buyers are less likely to haggle on the price due to lower inventory levels, increasing your chances of selling your home at full price.

Nice curb appeal
Some homes show better in the winter, especially in areas with frequent snowfalls. You can’t beat the beauty of a snow-capped roof or the delicious smell of tree pine. And depending on your location, this could be your home’s best-selling curb appeal feature!

Considerations for selling

Listing your home in the winter can have disadvantages, so depending on your circumstances, you’ll want to weigh the pros and cons and the various options available for you.

Inclement weather
Since the weather can be unpredictable, scheduled showings may be interrupted, or your moving day may need to be postponed. Try to manage your expectations by being flexible and having a backup plan in case of delay.

Winter upkeep
Maintaining your home’s curb appeal can be difficult due to fallen branches, wayward leaves, and a browned lawn. If you tend to have snow and ice on your property, take the time to shovel and sand the steps and driveway to give buyers easy access to your home.

Daylight savings
Because the days are shorter at this time of year, it may be difficult for buyers to take in all your home has to offer if they’re touring your home later in the day. Proper staging and lighting can help position your home in a better light.

Stage to sell

Other than pricing your home correctly, staging is one of the most important things you can do to sell your home in the least amount of time for the most amount of money. Although maintaining great curb appeal during winter has its challenges, taking the extra time and effort to stage your home can positively impact a buyer’s first impression.

Welcoming decor
If you typically add lights and simple holiday decor to your home, consider leaving them up past the new year and blending them with your typical design style to keep that warm, cozy feeling alive. However, be sure to discard your Christmas tree and any other holiday-specific memorabilia.

Comfortable atmosphere
On a chill day, turn your heat up, and if you have an easy-to-operate fireplace, flip on the switch to add warmth and ambiance. For daytime showings, draw the shades and blinds, and turn on any overhead lights to make the room as bright as possible. Conversely, turn on all table and floor lamps for warm lighting for evening showings, and ensure your home’s exterior is well lit. It’s also not passé to bake some cookies, brew a fresh pot of coffee, or offer up a cup of hot cider to buyers and agents—it sets a comforting tone and a friendly atmosphere.

Marketing collateral
No matter what time of year you sell, creating eye-catching, storytelling marketing materials is essential for any listing. And because sales are slower in the winter, your real estate agent will have even more time to dedicate to making your listing stand out. Also, emphasize local attractions, events, and available activities with chamber of commerce brochures, to give the buyer a sense of what to expect in your community.

Link to full article - Click Here 

#realestate #realestateagent #homesellingtips #winterselling #stagetosell

Providing a superior level of informed, professional real estate services to buyers and sellers throughout Central Minnesota. We have agents specializing in residential, commercial, multifamily, new construction, existing, investment properties, foreclosures/REO, and short sales with offices located in:

Multiple Office Locations To Serve YOU!

Saint Cloud 320-259-4554

Princeton 320-983-3555

Sartell 320-259-4554

Little Falls 320-259-4554

Minneapolis 763-565-2000

Hutchinson 320-455-9127

Litchfield 320-298-1140

COMING SOON!  ALEXANDRIA 

Premier Real Estate specializes in MANY areas around Central MN, including Saint CloudWaite ParkRiceRoyaltonSartellRoyaltonLittle Falls, Cold SpringSaint Joseph, Elk River, MonticelloRamseySaint MichaelAndoverHam LakeAnokaChamplinBuffaloGlencoeSilver LakeKandiyohiDasselMinneapolisMaple GroveSaint Louis Park, St. PaulRobbinsdaleCrystalNew HopeBrooklyn CenterBrainerdNisswaAitkinAlbanyCoon Rapids, Sauk Rapids and more!

Blog author image

Noel Johnson

Passion for investing in real estate brought me to create Premier Real Estate Services in 2002. Years of purchasing, developing, and managing several rental properties, while assisting friends & cli....

Latest Blog Posts

2024 Housing Report For January

Year Off to Promising Start withGains in Listings and SalesThe housing market started heating up as we kicked off 2024. Closed Sales increased year over year for the first time since June 2021&mdash

Read More

Balancing Emotion and Logic When Buying a Home

Whether you’re a first-time buyer or a seasoned veteran, the homebuying process can elicit a range of feelings, from excitement and anticipation to frustration and confusion.This can sometimes

Read More

Living in a High-Rental Area: How to Manage Your Budget and Still Afford Your Dream Place

Living in a high-rental and high-mortgage area is challenging, especially with a tight budget. However, with clever planning and financial strategies, it’s possible to manage your budget and

Read More

Advantages and Tips for Selling Your Home in Winter

Although conventional wisdom is that selling your home in colder months is not a good idea, it’s simply not true. There are several advantages to selling during winter—and many effective

Read More